Lately on social media the hot topic is going viral. Everybody wants to promote their brands, products,services and campaigns.So what is going Viral and how on Earth do you do it?
Ever heard of those marketing campaigns that get a million impressions, a million clicks or so, lots and lots of comments? Maybe it's videos?
Maybe it's articles, maybe it's graphics linked to extremely creative content, either way the internet is buzzing, and if that individual is smart their using AdSense, affiliate marketing, or selling some products off the back of their products to champion it. So how do you go viral? Kerchiing!!
Know your niche,create digestible content, content that is accessible to your audience, tag people into it, ask them to engage, post comments, ask them to share.
Share the content on social media.
Share a link to the content on messaging boards, connect or invite people to connect asking them for their opinions on the content.
Share the content in group forums, in group chats.
Have a potential marketing budget to blow up the marketing content .
Share the content on webinars
Share the content with a link on podcasts
Be a speaker on E forums and live speaking events with a link to your content
Create a forum where people discuss and debate the content
Hold panel discussions themed around the content
Offer mentoring and coaching to develop the content.
Guest post on other sites and magazine columns sharing the content
Create marketing campaigns with buzzwords linked to the content
Use effective hashtags
Use SEO and keyword optimisation
Know what links and resources your audiences are looking for make sure they find them in the content.
Be consistent with your promotion of the content
If you do a video, make sure it's smart, catchy, colourful,and memorable.
Know key strengths your content has and sell. Make sure you are selling your content.
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