Its important to produce high content material so when people prescribe to your blog/website they acquire all the information they require. You are a resource guide. Most audiences want to know one thing how do they make enough money to change their lifestyle , to quit their job, to be financially free. You are their one stop shop resource guide, the goodies you provide are links and informative access. This means places they can network, products or themes they can invest in that will bring their brand turnover.
Your not providing them champagne branding, champagne branding are companies who make profit out of hot air promises. You are the motivator the why guy to remind them 24/7 why they started this in the first place. For some it would be because they were tired of office politics and corporate psychopaths, some want out of debt, others want to be able to pay off their mortgage and venture into blogging assuming within minutes they will be the next John Chow.
Your here to remind them why they shouldn't quit, business of all things is deeply about psychology. If they invest in your programme or your scheme, there's no guarantee it will change their lives, if they set up payable links from third party affiliate companies, theres no guarantee they will recieve the same payout as the next guy cpc, and ppc dont produce positive results for everyone, yet your scheme, your brand can change their lives, and if they become proactive, consistent, and push through when their not seeing instant returns. Everybody wants to be a millionaire, yet your job is to remind your audience that whatever niche their in, if you can make one pound of passive income, you can make one million. Look at your site objectively, where are your ads positioned? How can you use the space to offer more advertising opportunities through banners, a noticeboard where you advertise jobs in their area? Information is free, yet information is also very expensive when marketed the right way.
Your target audience require a service. You are to solve a problem that remains consistent within their lives. Without problems, there would be no solution, so whether its an online focus group, a survey, via a telephone interview, you need to know enough about your audience to understand what makes them tick. Each person is an avenue of networks, the most powerful tool in business is not branding, or affiliate programmes, its network marketing and word of mouth. Positive word of mouth, customers can either sink your business, or express how useful it has been to them. Know who not to piss off, that is your client, because you want more than money from them, If you think its just money you want that's why your failing in business. We all have capsules of time. You want some of their capsules, you want them to be hooked. Have useful tips tricks and ideas ready for them if they subscribe to your premium newsletters, offer upgrades
Look at your competition, just dont become absorbed or intimidated by them. Offer resource information which may give them access to a better life, better contacts, and fresher opportunities.
Know your target audience inside out
What motivates your target audience within their niche? Why do they get up every morning and focus on this area of their life. Is it for financial freedom? To escape the rat race, to inspire those close to them. In order to market effectively online, the key is to produce high content which builds traffic and enables audiences to tap on your affiliate links. Hold webinars or seminars on a specialist subject your passionate about or sell ebooks and dvds, you have to produce a product that keeps audiences coming back. Its the only way you will get those impressions, and those pay per click sites will be put to good use. Use such programmes as hootsuite to provide systematic content, and ensure you gage your audiences interest, beyond a five minute glance. This means they need to stay motivated enough to read your piece, facebook, twitter, huffington post, pay per post, triond, xomba, there are over a billion websistes with the marketing tools that rank high on the search engines anyway, and will make sure audiences at least see your product.
Set yourself a deadline to have produced this finished content. Ensure you have a database of blogs and sites you can be interactive with.
- Webinars
- seminars
- Mentoring online
- Ebooks
- Sell advertising spacse
- Offer someone the opportunity to write a book with you as part of your brand
- Go viral with a youtube discussion video
- Getmore interactive on social media, facebook, twitter, bebo,hubpages,ning,
- Produce articles that sell your products and your site, offering discounts if they click through the link
- Get more interactive on blogs and forums, leave your links offer advice, ensure you become acknowledged as a specialist in your field
- offer an online course on udemy
- Write a series of resourceful articles on your niche
- Organise an online course
- Have business to business meetings via skype
- Telephone interviews
