Invited to audition For Miss Great Britain England and Miss Great Britain Africa Founder of the Lunchbox Millionaire Company #HecticEpileptic
Friday, 24 June 2016
Branding as a bassline
Copycats. Who doesn't hate a copy cat, they have no sense of brand identity, creative realism, or surrealism, they lack the emotional output and the understanding to fully eliminate the competition. They are as plankton hanging on the edge. Branding is much more than understanding your target audience, it is hearing their needs and wants when you sleep. Deciding to go the extra mile to the places they shop, network , hangout, having discussions with them and identifying them not just as a uniformed mass, but as people with distinct identities and a story behind what they do, and why those products are active participants in their lives. For example Indiana likes a new brand of trainers, although as a young girl she would follow the americanisation of her social culture, and would fit in more with Nike brands. She's chosen something alternative, why does she choose the alternative brand.Lets call it strike, the caption in the ad being, bold assertion for brilliant minds. Indiana is a girl who values her individualism, she likes to hang out with her friends but she also likes time apparent to herself. She's the most aggressive athlete on a girls football team, and she took an interest in the brand because she liked their football trainers. Branding is about listening. Listen long and listen deep. Focus groups, surveys, look at what your audience are searching for on the web, can you offer them a better alternative, and why should they choose you over a brand that their safe with that may have been in their family for generations?
Subscribe to:
Post Comments (Atom)
Featured post
Meet the new Hotbox influencer trend team
Welcome to Otatade Okojie (redebonyhotspot) winning hotbox influencer trend platform. A new project teaching young people how to monetise...
-
Attraction is the cinnamon on the pancake. It is not the whole pancake. Attraction is not respect, it's not loyalty, it is not c...
-
A while ago I heard some idiot shriek to me, "your just a nigga!" We are more than this, I am potential,creativity,wi...
-
It is a complex thing finding inner strength when we fall from grace. We find ourselves more accessible to stones, and the daggers thro...
Powered by Blogger.
No comments:
Post a Comment
Comment! Comment! Comment! I want your views and opinions.This is an interactive website.Please feel free to join and leave your comments