REDEBONY'S BOOK BOUTIQUE: January 2016

Sunday, 31 January 2016

Friday, 29 January 2016

Friday, 8 January 2016

Business is brutal right?Your supposed to take everybodys coin and literally worship yourself as you do it. I dont know about that theory, tell that to the customer who asks for a refund and writes a review or complaint bad enough to shut your whole operation down. Business is fun, its about socially impacting others, driving audiences to your main gate and flooding it.Why your business isnt making you enough money is simple, you may not care enough about your customers or clientelle, to have invested enough in researching their lifestyle. Your output may be far worse than your input, poor management of funds, bad presentation, not well organised or structured business plan, therefore the daily routine used to pursue contacts , clients and build a database is not just unpolished, its over stretched. The budget is too high for small necessities, there are things there you dont even need, and everything begins to spiral out of your hands on your control. The dictionary term for capital should be the amount of emotional intelligence and investment in others. It is a rye humour that leads me to the image of the businessman, or the business woman sobbing and ripping their hair out, or turning on staff because they believed in the old adage if you build it, they will come. The question is, what location did you build it in, and unto whose glory. People mistake business for being all about the voracity of the switch, how much can i take from others? Its actually how much of an impact can i make to the lives of others, how accessible is my product or service? Ease of use? Have i held a focus group so i can interact with my clients, how can i build confidence in this product? In business plans they often ask what your unique selling point is. Are you assisting the disabled? Is your product a learning scheme? A community outreach service? A grants and enterprise crowd funding service? A pitch platform? A book entitled gnatting away at the nuisances of networking? Maybe your seed design was too architecturally insular.....ALL ABOUT YOUR WANTS AND NEEDS. Hello your services should be interactive, your clients are not made of money? Some people are so stingy with their coin, you have an image of them sleeping with it under their pillow. After almost an hour of pitching, nullifying rejection after rejection, you realise you could simply be dealing with a narcissist playing a mental game of psychological chess. Oh well, your bound to meet some strange ones. The truth is though business which we often forget is about them not you. Put aside the grandiose of owning your own business......and not being able to afford Mcdonalds at the same time, its all about your audience. Now lets begin by listening to them

Thursday, 7 January 2016

Top tip for becoming a millionaire: Marketing Houdini versus Marketing minions

Is it possibly the most daring, devilishly stupid thing to believe you can conquer the world with an idea? Yes for some. With the right structure, effective, marketing, a database of contacts and connections your set to fly but in business its never that easy. Let me introduce why...... Just because you want to sell the product doesnt mean others want to buy it. I define it as a process of skilled negotiation, an open dialog and an interest, not just in what you have to gain but your clients. The hard pitch has become an old adage, ever seen those oxfam charity workers who chase you up and down the street to get you to sign up to their scheme, now lets be honest how many of us, run. I once got chased up east ham high street by a charity worker, we were both laughing at the end of it, and he was persistent, so that i had to congratulate him for. What impressed me as a potential client was his ability to engage with customers, as i watched from a distance i was slightly awed, he had great confidence in what he was doing, the passion was there, and there was no mettallic monotone. It was banter. He had turned a sales pitch into conversational banter, and it was done so strategically, you forgot you were being sold too. I call it the houdini trick, every sales person, every agent, every successful entrepreneur must have had a handle on this. "No im not taking your money, im doing you a favour, it's for your soul," but jokes aside Marketing houdini's Virginise Marketing Minions. Ever done Market research? a job that will literally make you pull out your own hair. Its the systemacy of the pitch that makes potential clients hang the phone up on you shrieking, " i'm x directory, how the hell did you get this number." In your mind your thinking from someone you found less irritating. Those who are successful at Market research or telephone interview, maybe direct sales know one keen, not key, keen secret. You have to be able to build a rapport with the potential client, that means identifying them not just as customers but the strangest thing someone you can hold great dialogue with. People are interested in people who are interested in them. Have you ever been around someone who made you want to communicate with them all the time? After a while you realise this person has plugged a mountain of information about you and they remain mystique, an excellent houdini,uses the thread of information to collect gaps in lifestyle. They mentally place you in brackets very quickly what might you need, how might you need it done, what type of character traits do you have, does everything need to be microwaveable, are you all about cheap gadgets and goods because of your budget, status orientated, what information can they provide you with to tittilate your interest. What do you need solved?As a sales person, you are a problem solver, as an Entrepreneur the world may have given you a saviour complex, to get to a millionaire, you have to resolve a lot of problems for a lot of people. Its less about the money, and more about how evolved the mind is. Ofcourse all this is up for debate