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Showing posts from December, 2015
Simplicity: the key to building a successful brand
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The pursuit of infinite success
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Creativity produces both pain and promise. From the paradise of words to the elite sketch of an artistes pen, we escape beyond distraction. Beyond the boughs of our blessed reality, to a kingdom where giants sleep, and castles refuse to be concocted in air How many of us spend year in and year out, terrified of rejection, that stamp of disapproval. Yes you are, yet no your not who you profess to be. Therefore we procrastinate, tip toeing towards our greatness, eager to explore our hungry selves. As a creative remember there are always three perspectives, you, the publisher, and the audience. If it's a product, well, whatever you produce becomes product. The internet is your marketplace, it is your playground, to pitch, market and make a profit. Every writer needs a handbook, a marketing guide that assists you with the financial conversion of creative product to financial outcome. Where is the gap in the market? Are you using Google keywords or the search engine optimisation t
Confidence for the artiste
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The assumption many of us make as creative's is to believe we are separate from a Marxist, capitalist society. In order to excel at your business and make your product more prolific, you have to promote, promote and promote. Generate effective leads via a website or a blog, link to key article sites, magazines and newspapers, request a freelance spread. It is important to showcase the potential of your product, what are it's strengths. Hold a forum, acquire qualitative research about its weaknesses. As much as we all want to be endorsed by business angels, investors, grants and funding companies, pay attention to crowd funding, tap into as much financial information as you can. Add yourself to directories, be active on social media, market, market, and pitch effectively. If you can sum up your product in less than three minutes your on a winning streak, if there are a lot of ers, ohms, and you find yourself indecisive, you could be in trouble.